With the space of an SUV and the fuel efficiency of a Prius, you can go more places and do more things – the Prius way. So to launch Toyota's new Prius v, we wanted to spark people's imaginations about what they'd do with a bigger Prius. In "More Prius, More Possibilities," the Prius v is a portal to a hyper-detailed, fantastical world where anything can happen.