In 2018, Happy Honda Days formed a branded content partnership with an unlikely celebrity - the Grinch. The new animated Grinch movie was one of the most anticipated box office events of the season. So we leveraged the voice talents of Benedict Cumberbatch and deliberately had the Grinch pillage a Honda showroom. We kicked off the event with no cars, no decorations, and no deals. The Grinch affected every Honda touchpoint, from TV to display banners to their Twitter account to their retail website.