2x Gold - Cannes
5x Shortlist - Cannes
2x Gold - One Show
2x Silver - One Show
2x Bronze - One Show
5x Shortlist - One Show
1x Best in show - D&AD
1x Gold - D&AD
1x Silver - D&AD
1x Bronze - D&AD
2x Shortlist - D&AD
2x Grand - Clio
3 x Silver - Clio
2x Winner - Webby's
1x Nominee - Webby's
3x Honoree - Webby's
1x Winner - AICP
1x Gold - New York Festivals
1x Silver - New York Festivals

An incredible effort between Industry partners and RPA to help kids with Pediatric Brain Tumor's. Dozens of different production partners from around the globe combined efforts to create a campaign to help kids diagnosed with Brain Tumors.

The Idea

A cancer diagnosis is scary for anyone, but for a child it can be even scarier. They’re bombarded with terminology and procedures that are intimidating and unfamiliar. Things like radiation, hair loss, blood transfusions, chemotherapy, and surgery. Just to name a few.

That’s where the Imaginary Friend Society comes in. A cast of characters inspired by the imaginations of kids themselves. Through a series of 20 animated short films, our imaginary friends explain a wide range of complicated cancer topics in a way that kids can understand. Because the more they understand about their treatment, the less scary it will be.

CREDITS:

THE MILL • GENTLEMAN SCHOLAR • LOBO • STRANGEBEAST • TRUNK • PSYOP • GIANT ANT • ROOF • HORNET • ELASTIC • MPC • TITMOUSE • THE TEENAGE DIPLOMAT • SQUEAK E CLEAN • HANDYMARTIAN • WOLF & CROW • TRAVIS + MAUDE • BLACK IRIS • RENEGADE • MOPHONICS • STARBEAST • WALKER • TITMOUSE • FLUX STUDIOS • LIME • NOT TO SCALE • AIRPLAN • FIDGET NYC

ECD - JASON SPERLING
AD - KIRK WILLIAMS
CW - CHRIS BRADFORD

Gorgeous Posters by Fabio Dequeiroz