The Launch of the 2024 Honda Prologue started with a campaign called “Keep Dreaming”. The second part of the campaign we called “Prompted by Dreams”. ffered us another opportunity in a partnership with Amazon’s Brand Innovation Lab. A media buy to craft an experience around the Honda Prologue Launch for Fire TV. The next 9 months of brainstorming and development have produced a beautiful and unique experience made with Artificial Intelligence, an army of Spanish illustrators and 3D that only Honda could create. A choose your own adventure story for Fire TV. We called it the Honda Dream Generator.

HOW IT WORKED

IMAGE CREATION
To create the environments we trained a style LoRA based on a larger initial dataset (around 100 images) of human-curated AI-generated images that cover all the possible environments. With this general model we created static images later were fed to image-to-video AI models to create the animations.

1. Original Artwork to train LoRA.

2. AI Animation Tests

3. To properly map the Honda Prologue into AI generated animations we built a rudimentary 3D world to consistently map the AI in each scene.