2x Gold - Cannes
5x Shortlist - Cannes
2x Gold - One Show
2x Silver - One Show
2x Bronze - One Show
5x Shortlist - One Show
1x Best in show - D&AD
1x Gold - D&AD
1x Silver - D&AD
1x Bronze - D&AD
2x Shortlist - D&AD
2x Grand - Clio
3 x Silver - Clio
2x Winner - Webby's
1x Nominee - Webby's
3x Honoree - Webby's
1x Winner - AICP
1x Gold - New York Festivals
1x Silver - New York Festivals

An incredible effort between Industry partners and RPA to help kids with Pediatric Brain Tumor's. Dozens of different production partners from around the globe combined efforts to create a campaign to help kids diagnosed with Brain Tumors.

The Idea

A cancer diagnosis is scary for anyone, but for a child it can be even scarier. They’re bombarded with terminology and procedures that are intimidating and unfamiliar. Things like radiation, hair loss, blood transfusions, chemotherapy, and surgery. Just to name a few.

That’s where the Imaginary Friend Society comes in. A cast of characters inspired by the imaginations of kids themselves. Through a series of 20 animated short films, our imaginary friends explain a wide range of complicated cancer topics in a way that kids can understand. Because the more they understand about their treatment, the less scary it will be.

CREDITS:

THE MILL • GENTLEMAN SCHOLAR • LOBO • STRANGEBEAST • TRUNK • PSYOP • GIANT ANT • ROOF • HORNET • ELASTIC • MPC • TITMOUSE • THE TEENAGE DIPLOMAT • SQUEAK E CLEAN • HANDYMARTIAN • WOLF & CROW • TRAVIS + MAUDE • BLACK IRIS • RENEGADE • MOPHONICS • STARBEAST • WALKER • TITMOUSE • FLUX STUDIOS • LIME • NOT TO SCALE • AIRPLAN • FIDGET NYC

ECD - JASON SPERLING
AD - KIRK WILLIAMS
CW - CHRIS BRADFORD

Gorgeous Posters by Fabio Dequeiroz

Following up on last year’s popular launch campaign, this year’s campaign shows how Apartments.com is the go-to choice for renters and landlords alike.

Honors
Directed by: Bob Odenkirk
Spoofed on SNL

ROLE: Concepted and Created the Change Your Apartment CHANGE THE WORLD campaign with Brad Bellflower.

Meet Brad Bellflower. He's a Silicon Valley maverick who's brimming with ambition, enthusiasm, and sometimes out-and-out delusion. He's a man on a mission to spread the word about the latest revolution in technology: the new Apartments.com.

Truly one of the great joys of my career was working on this campaign with Jeff. So much fun.

When Honda first began building motorized bicycles people thought they couldn’t do it. So Honda proved they could. On the streets, on the racetrack, on the water, on the dirt, in the air and they still prove it to this day with their future products. The breadth of Honda engineering and products over the 75+ years is staggering. This is a brand spot that only Honda could make. They said a lot of things, what will they say next?

2 x ADC shortlists
2 x OneShow shortlist
1 x Gold Shorty Award
1 x New York Festivals Advertising Award

Role: Writer/Art Director

When Honda announced they would be carbon neutral by 2050, you might think, yeah, right, keep dreaming—just another car company jumping on the sustainability bandwagon. But the reality is, Honda has been setting the bar for lowering emissions since day one.

So to prove their commitment, we worked with the directorial duo powerhouse Smith and Foulkes to create a spiraling sixty-second first-person journey through nearly a dozen past, present and future Honda breakthroughs in the pursuit of carbon neutrality. Employing an ambitious VFX strategy that included CG, miniatures, animation, illustration, green screen, CAD, and AI.

Proving that to achieve something as ambitious as carbon neutrality, you have to keep dreaming.

Honors

1x Webby’s Winnder 

2 x.Webby People's Voice 

1x Cannes Finalist 

1x One Show Finalist 

1x FWA Site of the Day

Although they are considered the premier music awards show, the Grammys have always had a reputation for being out of touch with real music fans. With social media democratizing the music industry and making the fans more powerful, the Grammys were struggling for relevance. So for the 52nd Grammys, we made the fans a part of the Grammy conversation for the first time ever.

RESULTS

As fans saw themselves actually appear in the campaign, they actively engaged, spreading the word through their social networks. As a result, the Grammys earned much-needed cred with the fans, and the awards telecast had its best ratings in nearly a decade.

Tik Tok videos to celebrate everybody's favorite day. NATIONAL HORCHATA DAY. When rice, cinnamon and sugar have a threesome they create Horchata and thats why we celebrate it. Created in one day with $15 .

How do you celebrate a Honda sales event in a way that cuts through the holiday clutter? By tapping into childhood nostalgia using some classic toys of the past decades. Through stop-motion animation, we brought these ‘spokes toys’ to life. Authenticity was key here, so we hunted down the original toys and used original voice talent, including Lee Majors for 6 Million Dollar Man.

You can fit a lot in a surprisingly roomy Fit. 

Honors
One Show Merit
4 x Gold Addy's
2 x Silver Addy's
Think LA Best Video Campaign

Toyota's philanthropic arm has a long history of charitable giving, but is not known for this by the public. They needed an initiative that would generate good word-of-mouth among consumers in the wake of a very public vehicle recall. Enter "100 Cars For Good," which let non-profits compete for a brand new Toyota for their organization.

Every legend starts somewhere. "The World is Listening" is a rallying cry for musicians to keep following their sound. A celebration of musicians at every level, from up-and-coming artists to GRAMMY-winning superstars. At the heart of the campaign is GRAMMY Amplifier, a social media platform that gives emerging musicians the chance to have their tracks tweeted out by some of music's biggest icons.

GRAMMY AMPLIFIER Lets musicians post their original tracks for consideration by a panel of musical icons. Fans can amplify the tracks they like by sharing them with their social networks. The tracks that rise to the top will be tweeted out by the Amplifier Curators, including artists like RZA, Ozzy Osbourne, Linkin Park, and Kelly Clarkson. The goal is to find the next generation of GRAMMY-caliber artists and help them connect with a larger audience. Its not often that campaigns live on but GA is still a staple of the Grammys outreach to young artists. I’m glad to have been a part of this.

Hondas have great standard features, amazing tech, and lasting value. The only thing good about leaving one…is getting a new one. This campaign has fun with the testimonial approach, telling Honda owner stories with lots of loopy humor.

1 x One Show Merit
1 x Webby Nominee

Toyota's NASCAR teams have a huge following, but that hasn't necessarily translated into fan interest in Toyota vehicles. Toyota Sponsafier got fans to engage by letting them design their very own Camry race car. The results were phenomenal, and for the second year we knew we needed to be sleeker, faster, and even more social.

To some, driving a luxury car is a personal reward. To others, luxury cars are more a about being obsessed with status. Our web series THE ART OF FOLLOWING satirizes the luxury mindset through the eyes of Shep, your "shepherd to luxury." Follow his rules, and soon you too will be a ridiculous stereotype. Or, you can unfollow the pack and experience true luxury.

RPA celebrates the 15th anniversary of the Newport Beach Film Festival with a new campaign, "15 Years Under the Influence," that pays tribute to the lasting power of independent film. The centerpiece of the campaign is a short film called "Bedtime Story," which weaves memorable indie film moments into a twisted yet surprisingly sweet narrative. Produced by Tool and directed by Tom Routson, the film will screen in Newport Beach during this year's festival, which takes place from April 24 to May 1.

Oh how I love thee. Bannerblog.com.au. Thank you for preserving rich media banner history from the early 2000’s. Without you this beauty would have been lost forever. Thank you again Bannerblog.com.au. I love you.

Honors

D&DAD

Merit

For the holidays we employed augmented reality to deliver the Ultimate Get Well Card to pediatric patients at Children’s Hospital of Orange County (CHOC) to kids who couldn’t go home for the holidays.

The UGWC transformed the hospital into a magical winter wonderland and delivered personal messages from friends, family and well wishers across the globe. We then created an online film that was posted to Honda’s social channels and Honda donated $100,000 to to both CHOC and the Pediatric Brain Tumor Foundation (PBTF).

Either the best thing I’ve ever done or the worst. You choose, but it took some guts and a lot of work to get this on the table , bought and sold. Proud to say we did it.

With the space of an SUV and the fuel efficiency of a Prius, you can go more places and do more things – the Prius way. So to launch Toyota's new Prius v, we wanted to spark people's imaginations about what they'd do with a bigger Prius. In "More Prius, More Possibilities," the Prius v is a portal to a hyper-detailed, fantastical world where anything can happen.

In 2018, Happy Honda Days formed a branded content partnership with an unlikely celebrity - the Grinch. The new animated Grinch movie was one of the most anticipated box office events of the season. So we leveraged the voice talents of Benedict Cumberbatch and deliberately had the Grinch pillage a Honda showroom. We kicked off the event with no cars, no decorations, and no deals. The Grinch affected every Honda touchpoint, from TV to display banners to their Twitter account to their retail website.

Role: Art Director & Illustrator