An incredible effort between Industry partners and RPA to help kids with Pediatric Brain Tumor's. Dozens of different production partners from around the globe combined efforts to create a campaign to help kids diagnosed with Brain Tumors.
A cancer diagnosis is scary for anyone, but for a child it can be even scarier. They’re bombarded with terminology and procedures that are intimidating and unfamiliar. Things like radiation, hair loss, blood transfusions, chemotherapy, and surgery. Just to name a few.
That’s where the Imaginary Friend Society comes in. A cast of characters inspired by the imaginations of kids themselves. Through a series of 20 animated short films, our imaginary friends explain a wide range of complicated cancer topics in a way that kids can understand. Because the more they understand about their treatment, the less scary it will be.
* Beautiful Movie posters designed by Fabiano De Queiroz.
* Beautiful Website designed by Juarez Rodrigues.
THE MILL • GENTLEMAN SCHOLAR • LOBO • STRANGEBEAST • TRUNK • PSYOP • GIANT ANT • ROOF • HORNET • ELASTIC • MPC • TITMOUSE • THE TEENAGE DIPLOMAT • SQUEAK E CLEAN • HANDYMARTIAN • WOLF & CROW • TRAVIS + MAUDE • BLACK IRIS • RENEGADE • MOPHONICS • STARBEAST • WALKER • TITMOUSE • FLUX STUDIOS • LIME • NOT TO SCALE • AIRPLAN • FIDGET NYC
ECD - JASON SPERLING
AD - KIRK WILLIAMS
CW - CHRIS BRADFORD
You can fit a lot in a Fit. Don't over think it.
Following up on last year’s popular launch campaign, this year’s campaign shows how Apartments.com is the go-to choice for renters and landlords alike.
Directed by: Bob Odenkirk
Meet Brad Bellflower. He's a Silicon Valley maverick who's brimming with ambition, enthusiasm, and sometimes out-and-out delusion. He's a man on a mission to spread the word about the latest revolution in technology: the new Apartments.com.
Every legend starts somewhere. "The World is Listening" is a rallying cry for musicians to keep following their sound. A celebration of musicians at every level, from up-and-coming artists to GRAMMY-winning superstars. At the heart of the campaign is GRAMMY Amplifier, a social media platform that gives emerging musicians the chance to have their tracks tweeted out by some of music's biggest icons.
GRAMMY AMPLIFIER Lets musicians post their original tracks for consideration by a panel of musical icons. Fans can amplify the tracks they like by sharing them with their social networks. The tracks that rise to the top will be tweeted out by the Amplifier Curators, including artists like RZA, Ozzy Osbourne, Linkin Park, and Kelly Clarkson. The goal is to find the next generation of GRAMMY-caliber artists and help them connect with a larger audience.
Hondas have great standard features, amazing tech, and lasting value. The only thing good about leaving one…is getting a new one. This campaign has fun with the testimonial approach, telling Honda owner stories with lots of loopy humor.
Although they are considered the premier music awards show, the Grammys have always had a reputation for being out of touch with real music fans. With social media democratizing the music industry and making the fans more powerful, the Grammys were struggling for relevance. So for the 52nd Grammys, we made the fans a part of the Grammy conversation for the first time ever.
As fans saw themselves actually appear in the campaign, they actively engaged, spreading the word through their social networks. As a result, the Grammys earned much-needed cred with the fans, and the awards telecast had its best ratings in nearly a decade.
With the space of an SUV and the fuel efficiency of a Prius, you can go more places and do more things – the Prius way. So to launch Toyota's new Prius v, we wanted to spark people's imaginations about what they'd do with a bigger Prius. In "More Prius, More Possibilities," the Prius v is a portal to a hyper-detailed, fantastical world where anything can happen.
RPA celebrates the 15th anniversary of the Newport Beach Film Festival with a new campaign, "15 Years Under the Influence," that pays tribute to the lasting power of independent film. The centerpiece of the campaign is a short film called "Bedtime Story," which weaves memorable indie film moments into a twisted yet surprisingly sweet narrative. Produced by Tool and directed by Tom Routson, the film will screen in Newport Beach during this year's festival, which takes place from April 24 to May 1.
Toyota's philanthropic arm has a long history of charitable giving, but is not known for this by the public. They needed an initiative that would generate good word-of-mouth among consumers in the wake of a very public vehicle recall. Enter "100 Cars For Good," which let non-profits compete for a brand new Toyota for their organization.
To some, driving a luxury car is a personal reward. To others, luxury cars are more a about being obsessed with status. Our web series THE ART OF FOLLOWING satirizes the luxury mindset through the eyes of Shep, your "shepherd to luxury." Follow his rules, and soon you too will be a ridiculous stereotype. Or, you can unfollow the pack and experience true luxury.
Toyota's NASCAR teams have a huge following, but that hasn't necessarily translated into fan interest in Toyota vehicles. Toyota Sponsafier got fans to engage by letting them design their very own Camry race car. The results were phenomenal, and for the second year we knew we needed to be sleeker, faster, and even more social.
The Infiniti Emerg-e was a concept car that was going to be available for a limited release. We created this as a teaser for the European Auto-Shows.